Fresh news about Scuderia Ferrari that they can welcome a new main sponsor to their ranks as they enter into a partnership with IBM.
The premium partnership begins in January 2025 and aims to redefine digital transformation in terms of fan experience and engagement both on and off the racetrack.
IBM, one of the world's largest technology companies, has committed to enhancing the fan experience at racetracks as a partner of Ferrari. It's an interesting coincidence that the tech giant is joining the Italian team at the exact moment Lewis Hamilton is beginning his career in Maranello. Whether this is all for the Briton is something everyone will have to decide for themselves...
