In fact, one could also say that the 2025 F1 season "starts" on Tuesday, but in practice, we'll only see the paint job on fake cars, accompanied by a small show. Not everyone was enthusiastic about Liberty's joint presentation idea, but Toto Wolff tries to find the positive aspects in it...
We ourselves liked it much more when there was a real involvement in an unveiling and subsequent test drive, these days it really just means PR protocol.
"I think it will look like a race weekend. Everyone will be there, all the drivers and teams, and while we enjoy huge media attention, we'll be showcasing the new look of our cars. The really serious F1 fans will be disappointed, because these aren't the real cars, but we see those first at testing anyway. It feels a bit like we're preparing for the NFL Draft, only this event isn't as crucial to our future fate. But it's definitely good and positive that we're promoting the start of the season and having a big party before the race starts. I think Stefano Domenicali has thought this through well, and I'm excited to see how it works in practice," Toto Wolff mused.
Photo: ESPN / F1
