F1 has announced a multi-year collaboration with Nestlé, with KitKat becoming the official chocolate of the Formula 1 World Championship. Under the agreement, the KitKat logo will be visible at Formula 1 circuits, and fans can look forward to consumer promotions, competitions, and special Nestlé Fan Zones at certain races.
The agreement officially begins in 2025 and will expand dynamically in the following year. The plan is to promote the new collaboration with cheerful, light-hearted content, but no details have been announced yet.
"We're delighted that such a globally recognized brand has partnered with us. Everyone loves them, and we can't wait to share the fantastic experiences they will deliver to our fans and our sport on the track," said Emily Prazer, F1's Commercial Director.
Bernard Meunier, Nestlé’s Marketing and Sales Director, also welcomes the new partner and looks forward to the collaboration:
"Formula 1 is a global sport with a dynamically growing, diverse fan base that also includes a younger audience. With its global presence and busy schedule, F1 provides the perfect platform to remind everyone to take a break with KitKat." - this is the catchy introduction.
